October 15, 2026
HFI Rentals Launches in Houston, TX. Bringing Proven Rental Experience, a New Fleet, and a Customer-First Approach
Experienced rental industry team returns to the Houston construction market with a commitment to integrity, service, innovation and performance
HFI Rentals, a newly formed construction equipment rental company serving Houston and the surrounding market, today announced its official launch. Bringing together an experienced team, a fleet of new equipment, and a renewed commitment to delivering exceptional service to contractors and construction professionals throughout the area.
While HFI Rentals is new, the team behind it is not. Members of the company’s leadership team have previously owned and operated an equipment rental business in the Houston market, bringing firsthand knowledge of the industry, local customers, and the equipment contractors rely on every day.
“We are incredibly excited to be back in the equipment rental industry and serving the Houston construction community.” said Jason Herin, Owner and Chief Executive Officer of HFI Rentals. “This is an industry our team knows, understands, and genuinely has a passion for. We have an opportunity to take everything we’ve learned through our previous experience and build a company focused on what we believe matters most, strong relationships, dependable equipment, and doing business the right way. We couldn’t be more excited about what we’re building.”
HFI Rentals is entering the market with a fleet of new construction equipment, giving customers access to modern and dependable machines backed by a team that understands the demands of active jobsites. The initial fleet includes aerial work platforms, scissor lifts, telehandlers, skid steers, mini excavators and other equipment serving commercial, industrial, and infrastructure projects.
Customer service will be a central focus of the company’s operations, with an emphasis on responsiveness, reliability, and building long-term relationships rather than simply completing individual rental transactions.
“Equipment rental is ultimately a service business,” said Trent Ledkins, Chief Operating Officer of HFI Rentals. “Our goal is to make doing business with us easy. That means
answering the phone, responding quickly, delivering dependable equipment and following through on what we say we’re going to do. We want our customers to view us as an extension of their team and a partner they can count on when the job demands it.”
The company is built around four core values: Integrity, Service, Innovation and Performance which will guide how HFI Rentals works with customers, employees, and business partners.
Integrity guides us to do what is right and follow through on our commitments. Service keeps our customers at the center of everything we do, with a focus on making their jobs easier. Innovation drives us to continually find better ways to serve our customers and operate more effectively. Performance holds our company, our people, and our equipment to the highest standards every day.
Beyond providing equipment, HFI Rentals intends to develop strategic partnerships with its customers by understanding their businesses, anticipating their equipment needs, and helping them keep projects moving.
“We aren’t interested in simply being another equipment provider,” added Herin. “We want to earn the opportunity to become a strategic partner to our customers. If our customers are successful, we’re successful. That’s the kind of company we’re building for the long term.”
With Houston’s construction and industrial markets continuing to demand reliable equipment and responsive rental partners, HFI Rentals sees an opportunity to bring a fresh approach backed by proven experience.
The company is now serving customers throughout Houston and the surrounding area.